About Squid

I'm the founder of Squid Management LLC, entrepreneur, creative strategist, and your go-to girl behind the scenes!

I’ve been running businesses since I was 20, but my training started way before that. I grew up in my family’s law firm — not just doing homework in the office, but actually answering phones, managing the front desk, and reading contracts starting at age 11. By 13, I was helping handle real client communications. Negotiation and legal strategy aren’t just skills I picked up — they’ve been part of my daily life for as long as I can remember.

After working in corporate environments and running my own ventures, I found my passion in influencer management. To me, social media is more than content — it’s business. Running a platform, building partnerships, pitching yourself — that’s entrepreneurship. And I LOVE every part of it.

I launched Squid Management because creators deserve a manager who understands both the creative and the corporate. Someone who can read the fine print, negotiate with confidence, and still get hyped about a good GRWM or unboxing video.

I thrive on the business side of influencing — from locking in paid deals to making sure contracts are airtight. I love negotiating with top brands, building long-term creator careers, and making the behind-the-scenes of social media feel just as exciting as what’s on your For You Page.

At Squid Management, I help creators turn their platforms into profitable, sustainable businesses. Whether you’re just starting out or ready to scale — I’m in your corner, and I know how to get results.

Let’s make this your most confident era yet — in business, in brand deals, and in life.